Examining Top eCommerce Platforms With Aaron Sheehan, Director of Competitive Strategy, BigCommerce

Choosing the best eCommerce platform for your business is a challenging process for many merchants.

There are hundreds of eCommerce platforms, each with its own pitch for how they can help you achieve your eCommerce dreams. Your decision will have wide-ranging financial impacts, including implementation, customization, maintenance, and optimization costs. Operational impacts can include training users and coordinating existing workflows to consider the new platform operations. But most importantly, your eCommerce platform impacts your customers, ultimately helping or hurting your bottom line.

With distinct tradeoffs between all platforms, how do you make the right choice for you?

That’s where our guest Aaron Sheehan comes in. Currently, Aaron is the Director of Competitive Strategy at BigCommerce. But he previously worked at several agencies, helping merchants of all sizes set up their eCommerce stores. We were lucky enough to tap into his vast experience and deep knowledge to round up some of the biggest differences among BigCommerce, Magento, Shopify, and WooCommerce.

In this interview, he compares each major platform, explaining what it’s known for and who would benefit most from using it.

00:00 Top eCommerce Platforms With Aaron Sheehan
07:43 SaaS vs. On-prem
13:13 Shopify
19:53 Magento
27:41 Total Cost of Ownership
30:05 BigCommerce Value Proposition
34:46 WooCommerce
47:38 Headless